It's been a great year. Ten years have flown by because we've been having so much fun. It hasn't been easy, but it's also been a blast. Life moves fast, so terminate any fears that might be stopping you from living your true life. Start now, and remember, it's never too late. Get on that bike. Get whatever you feel is missing. Don't wait. Have fun. Start now.

This colourful winter campaign was created to celebrate the end of this year's theme: Retro Sci-fi. This time, we pay homage to the nostalgic late '80s and early '90s. Yes, sadly, we also can't believe that's considered retro now! In this story, a group of stylish, rebellious fugitives is running away from equally stylish law keepers from the future. Their freedom of expression is a big threat to the new world in the future. We drew a lot of inspiration from iconic director Wong Kar Wai. His hauntingly beautiful style played a significant role in the lighting and feel of this campaign, especially in the video. As always, we hope you enjoy this as much as we enjoyed creating it.

Looking to collaborate and be a part of Hedon's next creative project? You want your bike in the next campaign? You want to shoot the next campaign? Reach out and tell us!