Issue 82
HEDON X MASTERMIND
Heroine Racer 2.0 Limited Edition
Only 30 available.
MASTERMIND WORLD – the cult label synonymous with monochrome rebellion and the iconic skull and crossbones. The fashion label tends to combine luxurious aesthetics with streetwear designs, creating an unmistakable style. The use of punk graphics and premium materials are displayed throughout each collection, making MASTERMIND WORLD one of a kind.
Since its inception, MASTERMIND WORLD has been worn by notable figures including ASAP Rocky and Justin Timberlake. Brand’s including Stussy, Anti-Social Social Club, Adidas, and Carhartt have worked closely with MASTERMIND WORLD creating exclusive designs and collections.
Hedon – the London atelier cult equivalent in terms of crafting the most luxurious and meticulously detailed helmets for a long list of celebrity riders such as Tom Hardy, Ryan Reynolds, Ben Affleck to just name a few who treat every journey as ritual and never compromise on anything that’s important to them. In this case - Quality, style and safety.
" Together, the brands step into the silky depths of the dark into what feels like the most decadent and sinful afterparty. "
This limited collaboration brings MASTERMIND’s stark, subversive aesthetic into Hedon’s world of hand-finished shells, rich natural materials and obsessively clean silhouettes. Think deep black, disciplined detailing, and subtle MASTERMIND signatures gilded with silver that only reveal themselves when the light hits just right.
Each helmet is crafted in small numbers, individually finished, and strictly limited. Only 30 available for sale. Just a fleeting moment of pure pleasure, rebellion and adrenaline where Tokyo street culture and British motor-craft occupy the same headspace.
But all done always, in the most sensible and safe way by Hedon, so their audience gets to experience true freedom on the road.
But all done always, in the most sensible and safe way by Hedon, so their audience gets to experience true freedom on the road.