FRESH BEGINNINGS

Put the Pedal to the Petal

Hedon is excited to announce the launch of their 2 new helmet ranges. Coming out of the pandemic and into summer they wanted something fresh and bold to showcase their new range and the season itself was the core of inspiration as it was the most long awaited summer in this 21st Century. Here is an introduction to their revamped bicycle helmet Hedstrong and their new e-bike helmet, the Edenist.

HEDSTRONG

Hedon’s vast experience and expertise across the motorcycle industry has helped shape the fresh, functional forms of the bicycle helmets in their brand new HEDSTRONG range.

Born out of biking the streets of London, the attention to style, safety and comfort reflects the twin experiences every urban cyclist knows: weaving through rush-hour traffic on a weekday, and taking a laid-back ride through the leafy ‘burbs at the weekend. HEDSTRONG has all the safety features and understated style for tackling the nine to five, and won’t look out of place when hitting the pedals to find that freshly ground weekend brew.

“Safety First (But Style A Close Second)

An adult bicycle helmet usually looks like something that comes with matching kneepads and a free subscription to SI Kids. But Hedon’s Bike helmet, with its simple shape and calfskin trim, protects your style as much as your noggin.” - GQ USA

EDENIST

Having conquered the motorcycle helmet market, London-based design outfit Hedon is now tackling helmets made specifically for the emerging e-bike and pedelec sector. Using their extensive technological know-how, they’ve come up with EDENIST, an effortlessly stylish helmet with echoes of classic motorcycle aesthetics.

The new design takes the best-selling Hedonist retro open-face motorcycle helmet as its base, then transforms this by adding multiple ventilation channels, the Mips® safety system, a Fidlock quick release buckle, and our removable, washable Hed Armour antibacterial lining.

The EDENIST stands apart by retaining three metal push studs on the front in order to match its motorcycle brethren. This means the full range of Hedon’s accessories can be attached, including: Bubble visors, Retro motocross style peaks, Shield visors and Carbon fibre sun peaks. It makes EDENIST the sophisticated and flexible choice for the urban

e-biker.

“Furnished with genuine calf leather and a medley of shades available with matt and glossy finishes, the pared-down simplicity offers a nostalgic alternative to its modern counterparts.” - Wallpaper