Issue 76

PRESENTING

In the wild, Wild

HEDON 2024 COLOURS

It is with great pleasure that we present this year's collection properly. The theme this year is the wild, wild west.


From the weathered patina of rusty nails to the seasoned allure of leather and the enduring strength of solid old oaks and landscapes shaped by dusty, unforgiving weather—our theme draws inspiration from every element that contributed to the timeless and iconic charm of that era.


To start this journey, we have the Eastwood Heroine Racer 2.0. Yes, you guessed right: it was inspired by the man himself in the classic film, The Good, the Bad and the Ugly. The blue and ashy metallic grey were inspired by all the metal of the guns, while the dark copper metallic represents the rusty hardware that goes along with everything rustic—leather and wood. The creamy white gives a nostalgic nod to the sweaty and dusty henleys that line each cowboys' daily get-up. What a time to be alive—free and wild.


How does one not melt from the heat of this wild combo of our signature Coffee Haze Heroine Visor with the Heroine Racer 2.0 Eastwood?

Of course we cannot forget about the open face version. Which looks just as wild with the Coffee Haze MX peak. 


Next up is the POLVO series. "Polvo" means "dust" in Spanish, and this was the inspiration behind this design—the golden dust we see and feel in every cowboy rodeo and ride, kicked up by their horses during a chase or confrontation. There is also a cheeky dual meaning to "polvo" in Spanish, which we absolutely love, as it's all to do with pleasure... which is what we, Hedonists, are all about. The golden metallic gradient blend from the bottom is used here to represent that golden atmospheric dust.

PRESENTING

THE WORLD PREMIERE

Hedon's 2024 Campaign

In the wild, Wild.

As with every year, each new theme gives Lindsay, our Co-Founder and creative force behind everything, the perfect excuse to have some fun and showcase the latest collection. It's something she eagerly looks forward to annually. Each year, she’s fortunate enough to collaborate with incredible talents who can bring her vision and vibe to life. She extends a big thanks to CCM Motorcycles for providing not just any bikes, but the most beautiful machines, customized to match the collection's colors. We'll dive deeper into that in the next dedicated blog, as it's sure to blow some minds. A huge thanks to the amazing team, credited below, who helped make it all happen.

Producer – Anna Boronea - @annaboronea

Creative Director - Lindsay Chong

Director – Malcolm Yaeng @malcolmyaeng

Director of Photography – Will Arcinas @willarcinas

Production Designer – Eunice Leese @madeby_eunice

Photographer – Dmytro Honcharov @dmytroho

Stylist - Malcolm Yaeng @malcolmyaeng

Gaffer – Josh Stone @sparkyjoshy

Editor – Joe Benson @edit.benson

Hair & Make-Up Artist – Leandro Annunziato @leandro.does.makeup

Production Assistant – Nicole Diaz Arias @nicolediazarias

1st AC – Matilda Davy @matildadavyfilm

2nd AC – Yuki Seto Hang Chi @yukisetohangchi

Steadicam Operator – Alex Kingston @readysteadialex

Spark – Max Goodkind @maxgoodkind14

Art Department Assistant – Eddison Peters @peters.j.e

Model – Akiem Jamie Lee @jamielee8k

Model – Iryna Hrynyk @ir_grynyk

Bike supervisor @CCM – Ben Lightbown 

Virtual Production Supervisor – James Furr @jamesfurrcamera

Virtual Production Technician – Mara Rosianu @mara.rosianu

Virtual Production Technical Lead – Sam Kemp @sambkemp

Virtual Production Coordinator – Lou Woelcke 

BTS Photographer for Garden Studios – Hugo Nordstrom 

Studio – Garden Studios @gardenstudioshq

Looking for something 

more special?

Send us an email to info@hedon.com and tell us your helmet dreams. We will try our best to make them come true. 


You can also try out our 3D customiser here.