Hedon was founded by two passionate individuals focused on creating functional art. Their products are not only designed to look and feel good but are also built to last and serve a purpose. Quality and a passion for handcrafting beautiful, functional products form the core of Hedon’s DNA and mantra. The joy they derive from creating such products and their relentless pursuit of this pleasure inspired the brand name “Hedon,” derived from Hedonism. This relentless pursuit has inevitably led them to offer services no other helmet brand on the market provides—a level of customisation that goes beyond the ordinary. 

Founders Lindsay and Reginald have always been staunch advocates for creating functional art. Lindsay finds immense pleasure in bringing individual helmet dreams to life, executed with the finest materials and craftsmanship, embodying her own visions. Reginald, who has been in the helmet business since 2009, ensures that all of Lindsay’s creations meet the highest safety standards with his technical know-how while also managing the day-to-day operations of the business.

Over the past decade, their journey has been focused entirely on maintaining high standards of quality and continuously improving them with whatever resources were available. They have been fortunate and grateful to discover that there were other like-minded people and brands who appreciated what they created. One such admirer was the new owner of CCM Motorcycles, Anil Pitalia, who reached out to express his admiration for the aesthetics and designs of Hedon and proposed a collaborative project. Lindsay and Reg was very humbled and excited to collaborate.CCM Motorcycles, established in 1971, is renowned for their craftsmanship, with all bikes handmade in the UK. The synergy between these two British brands is unmistakably strong.

CCM is a name synonymous with British motorcycles, starting with a plucky racer who made bikes in his shed to becoming the go-to brand for retro, unique motorcycles.

Alan Clews founded Clews Competition Machines (CCM) back in 1971, but his love of motorbikes had begun long before. Throughout the 1960s, Alan would ride to and from work on his trusty motorcycle during the week but when the weekend came, he would use that same bike to compete in trials and scrambles. Alan had numerous successes using his daily hack however being very competitive, he wanted a more focussed machine to give him the wins that he craved. 

Every year, Lindsay launches two new colour ways according to the creative themes she sets for that year. Last year was “Retro Sci-Fi,” and this year is “Cowboy.” Anil suggested customising two CCM bikes in these colour ways to complement the new colours and showcase what CCM Motorcycles is capable of in terms of customisation, closely aligning with the very essence of Hedon.

The two new colour ways this year are “Eastwood” and “Polvo,” each inspired by the elements that they love about cowboys—the rustic patinas of leather and metal, as well as the sandy terrain. Lindsay adored the look of the CCM Tracker and the Roadster, feeling they matched the theme perfectly. With the two new colours selected and the two bike models chosen, the CCM team, set to work.

Hedon was tasked with sending the leathers used on the helmets for upholstering the seats, as well as all the hardware to give CCM a point of reference and inspiration for the customisation. CCM also sent over the bike bodies for Lindsay’s workshop to paint in exactly the same colours and also the same way as her 2025 collection. These were then sent back for assembly. This was the process which culminated in the birth of two of the most incredible custom CCMs.